D&AD BRIEF - GO WITH THE FLOW
In my second semester, I took on The Case For Her D&AD brief, that looked at finding ways to de-stigmatise menstruation, though a service, campaign or product.
Through research, I found that many females were concerned about the education of men and their attitudes towards periods, and believed it stemmed from a lack of education in schools for young boys, that in some cases goes on to result in a lack of respect and understanding. I also learnt that often people resort to creating products (e.g. new types of pads), as it is a straightforward approach to periods. However this does not necessarily tackle mindsets and the source of the stigma.