DE CECCO PASTA - REBRAND
For the final semester of my final year, I chose to rebrand the globally recognised pasta brand, De Cecco. Being Italian and having a large Italian family, I recognise that this brand is the most popular, and is religiously used. However I noticed that this brand was not picked up as frequently by younger generations, so was successful through dedicated customers that had always purchased.
Therefore, I made it my goal to adjust the brand artwork and packaging, so that I would open the brand up to a new market; I chose to focus on young professionals that live alone, as this is a growing market that has great potential.