In February of 2020, I joined the design agency Liberation, based in Shoreditch, as a graphic designer.
Whilst here, I have had countless opportunities to learn many different key industry skills, and it goes without saying that when one of the key clients is Google, knowledge and precision of brand is essential. I spent many of my first months familiarising myself with the brand, how it kept uniform with very few but effective key details that needed to be kept consistent throughout all genres of collateral. But it was also interesting to see where the Google brand could flex and shape into whatever key campaign, message or purpose it was hoping to achieve. I was involved in many different campaigns, some larger such as Easter, Christmas and Disney+, some smaller such as Father's Day and Pippi Longstockings.