INVISIBLE FUEL INJECTION BRAND
Invisible fuel injection is a new business that aims to replace carburettors in classic cars, so that they blend in seamlessly with the rest of the engineering and don’t appear too modern. I worked with the business to create a brand that would suit them and would last them a long time. After discussion, we established their USP was the high quality and bespoke installation of this unique carburettor, as well as the benefits of a home-grown and experienced business that would aim to meet any need the customer had. I proceeded to create four routes, with logo, type and an example of the brand on a business card. I ensured to cover the bespoke nature and exclusivity of the business in certain routes, and perhaps their youth and approachability in others.