In the first semester of my final year, I chose to look at breast milk donation, as a topic I didn't know much about and that is generally unheard of. Many women experience problems with breast-feeding, and feel compelled to resort to formula, which can result in feelings of inadequacy and guilt. NHS milk banks across the UK accept breast milk donations for premature babies, which makes sense. However, there could be a better established system in which more mothers can have access to milk. I was inspired, through my research, by a non-NHS milk bank called Hearts, and their goal to make breast milk as common as blood donation.
I decided to create a brand to bring knowledge to the public and raise awareness. This would also be added to the milk donation app that I created in my service design brief (see portfolio).